STUDIOS

Jojo Todynho – Embelleze

In such an unexpected scenario, in the midst of a pandemic, with not so good perspectives, the “Acorda para vida with Jojo Todynho” campaign had the challenge of communicating an opportunity and helping people to rewrite their stories and become inspiring professionals.

Challenge

The Embelleze Institute’s purpose is to qualify and certify professionals who seek to have the best from the beauty world and inspire people around them.

In such an unexpected scenario, in the midst of a pandemic, with not so good perspectives, the “Acorda para vida with Jojo Todynho” campaign had the challenge of communicating an opportunity and helping people to rewrite their stories and become inspiring professionals.

The creative insight of this campaign was: autonomy to transform. No one better than Jojo to talk about transformation, she who won a reality show and has also gone through several changes in her look.

So, we created an audiovisual campaign bringing Jojo Todynho as the sensible fairy of the Embelleze Institute. A campaign that connected with the public and the moment.

Wake up to life with Jojo Todynho

Technical Data

Producer: Adventures Studios
Direction: Bruno Duarte
Executive Producer: Murilo Saroldi
Coordination Production: Luiza Richer
Photography Direction: Bruno Tiezzi
Production and AD Direction: Antonio Irivan
Production Assistant: Marcelo Campos “Zoio”
Camera Assistant: Paulo Vinícius Rodrigues
Logger: Rodrigo Russo Nunes
Head of Electrics: Rodrigo Barnete
Electrical Assistant: Henrique Barcelos Pazentin
Electrical Assistant:  Wagner Luiz Silva Damasceno
Costumes: Thiago Henrique Setra
Coordination Post/Finish: Guga Nascimento
Business and Operations Executive: Marcela Potsch

Meet the director

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