The sound experience at “Easter Mission” is very rich, as in addition to contemplating different sounds, it combines the work of professionals in acoustic engineering and voice actors to build a narrative that engages.
The Campaign
Taking in consideration that 40% of the internet searches are made by voice, we used this technology to create a different interaction for users of Americanas’ VoiceApp.
By installing the app and activating the voice command on the phone, the children were able to enjoy an unprecedented experience: helping the bunny to search for treats alongside famous characters such as Batman, Wonder Woman, The Minions, Barbie and the Detectives of the Blue Building.The hunting involves memory games, knowledge challenges, among other games.
The sound experience is extraordinary because it combined different sounds and involved the participation of professionals in acoustic engineering. Also, voice actors built a narrative that engaged kids and adults across Brazil.
